FORMER URBAN CHIC
SPACE UNDERGOES
RAPID MAKEOVER
Another Robert Dyer @ Bethesda Row Exclusive
The future Bonobos store at Bethesda Row isn't crawling towards opening day like other businesses. Practically overnight, Bonobos is turning the former girly boutique into a man cave. In fact, there are already clothes inside the store!
"I hate shopping." Who said that? Andy Dunn, co-founder of Bonobos did. He hates shopping, and figures a lot of other guys do, too. So he set out to create "the Zappos of pants." Bonobos is all about the pants, with trousers so comfortable and well-fitting, Dunn says you won't want to wear jeans anymore. Now that's setting expectations high!
But high expectations are par for the course when the guy shipping your trousers from Bonobos HQ in New York City is a Princeton graduate.
The Bonobos Countdown is on, as the men of Bethesda are finally getting some respect on Bethesda Lane. Now, does this mean that when the women's boutiques are serving champagne and cupcakes during various Bethesda Row events, men will be able to get beer and bacon at Bonobos?
I don't know, but we will be getting well-fitting pants, and I'm looking forward to the opening so I can test these pants out for myself.
No comments:
Post a Comment