NEW FASHION
LINE HITS THE
RACKS AT SEARS
Another Robert Dyer @ Bethesda Row Exclusive
Kim, Khloe and Kourtney Kardashian are making a larger-than-life appearance at Bethesda's Westfield Montgomery Mall.
America's favorite reality TV family has added yet another enterprise to its empire: a new fashion line, the Kardashian Kollection at Sears.
The Kardashian Kollection inadvertently upends the tiresome, trendy talking points that claim the great American indoor shopping mall, and great American department store chain Sears, are supposedly going the way of the dodo bird.
Reality is quite different. Westfield is doing a fabulous job of adding exciting temporary and permanent tenants to vacant spaces, and is majorly improving food offerings.
Meanwhile, Sears has picked up an exclusive fashion line by 3 of the biggest fashion-associated celebrities in the world, the aforementioned Kardashian sisters. Yet the Kardashian name and price points are not so pretentious and extreme, as to seem out of place at the squarely-middle-class department store.
No, sir, the indoor shopping mall with ample, free parking is here to stay. And so is Sears, which usually has one of the best Christmas decoration departments in Bethesda. Start your shopping engines!
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