LaserAway is opening soon at 4930 Elm Street at Bethesda Row. The company says it expects to open on July 22, 2026. It's taking over the recently-vacated Ideal Image space. You may recall that Ideal Image has essentially been liquidated as a company, but was trying to sell its clinics around the country to other similar businesses where possible. The quick turnaround suggests they may have been successful here.
There is an existing LaserAway location at Pike & Rose, which - like Bethesda Row - is also owned by Federal Realty. LaserAway offers a wide variety of skincare treatments and services. These include laser hair removal, tattoo removal, microneedling, CoolSculpting (freezing of "fat cells" that are then naturally discarded by the body, a non-surgical fat removal alternative), laser facials, thermage, and dermal fillers.
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