Aroma Espresso Bar is launching a weekly Saturday morning meetup for car enthusiasts this weekend, right outside its outdoor patio at Westfield Montgomery Mall, in Bethesda.
From 7-10 AM this Saturday, enjoy the usual great breakfast menu at Aroma, with the bonus of gift card giveaways. Criswell Maserati will not only be showing off the cars, but adding to the giveaways with Maserati apparel.
The event is Aroma Exotics, but the meetup is for all automotive enthusiasts, and Aroma says they are inviting domestic and imported cars, vintage cars, hot rods, muscle cars and exotic cars - and the people who love them - to participate.
I think this event is a great idea. We're told daily by "experts" that both cars and suburban shopping malls are a fading fad of the past. That idea couldn't be more false.
This is also a rarity in Bethesda, and shows yet again the value of surface parking. It's very difficult to put on an event like this in an urban area, though Chevy Chase Cars does a great job moving their vehicles around to accommodate the annual Back to Bethesda car show.
Finally, the combination of outdoor car event and breakfast is made possible by the new outdoor patio at Aroma, one of many improvements underway at the mall.
If you haven't been to Aroma, head to Entrance 4 (Old Navy wing) at Westfield Montgomery this Saturday for what sounds like a great event.
The early renderings and work on the outdoor patio area at Aroma Espresso Bar in Bethesda are finally being converted into reality. As you can see in this photo, it won't be long now.
Patio furniture is out, and this is sure to be the coolest place to hang out with friends at Westfield Montgomery Mall this summer.
Remember the images Aroma Espresso Bar unveiled of their future outdoor dining area at Westfield Montgomery Mall? The initial work is getting underway, as you can see in these photos.
Part of a general overhaul of this existing mall entrance by Westfield, the outdoor patio is going to be a great place to hang out during good weather.
Aroma Espresso Bar is having a soft opening tonight in Bethesda, but the new coffee hotspot is already planning an expansion of its space at Westfield Montgomery Mall.
Located near the mall's Entrance 4 (Old Navy wing), Aroma will claim space outside its walls this summer - literally. The new expansion will be an outdoor patio, where customers will able to enjoy food, coffee, beer and wine on summer and fall days with good weather.
Seating will be at high tables with stools, or on stylish outdoor chairs complete with low coffee tables.
Aroma expects construction on the outdoor space to be completed by this summer. Click to enlarge the photo below for a preview of the new patio:
Aroma Espresso Bar is going to attempt a soft opening again this Thursday, February 7, from 6-9 PM, at Westfield Montgomery Mall in Bethesda.
The first 50 customers in line will receive an Aroma gift card, which can be redeemed at a future visit.
Aroma will officially open to the general public on Friday. But you, readers, are not just the "general public," - and, hence, should not have to wait until Friday - so I am passing along this information on the special Thursday opening to you.
The wall in front of the future Aroma Espresso Bar in Westfield Montgomery Mall in Bethesda has been removed. Shoppers passing by are getting their first look at Aroma's sleek interior. But the first coffee from the Israeli version of Starbucks won't be poured before late next week.
An Aroma spokesperson says they are targeting Saturday, February 9 as the opening date. But stay tuned, as that could change.
Aroma Espresso Bar, which finally acquired its liquor license last week, says its planned January 28 opening is being delayed.
A spokesperson said the new coffee bar and eatery - the Israeli equivalent of Starbucks - now plans to open on February 5 or 6.
Aroma is located in Bethesda at Westfield Montgomery Mall.
Bethesda may be days away from the opening of the first Aroma Espresso Bar in the DC area. As you remember, Aroma is essentially the equivalent of Starbucks in Israel. But unlike Starbucks, Aroma will also have beer and wine on the menu.
The store says their original December 15 target opening date may slip by a few days, due to unexpected delays.
While we're waiting, here are a few images of what the finished Aroma will look like:
