Vineyard Vines limited-edition Shark Week apparel in Bethesda

Shark Week returns July 22, and Vineyard Vines is getting a jump start on the annual celebration of the world's favorite predator now. The chain's founders have launched a limited-edition Shark Week line of apparel and accessories, inspired by the filming of Jaws on Martha's Vineyard, where they opened the very first Vineyard Vines store. Not every Vineyard Vines location is carrying the Shark Week merchandise, but fortunately for Bethesda Shark Week fans, the Westfield Montgomery Mall store is.

Watch out: the stiff prices will take a huge bite out of your wallet. Trucker caps go for $32, and Vineyard Vines Shark Week t-shirts are a whopping $45 apiece. Ouch. One question is circling the Shark Week boat this year - will Montgomery County residents still watch, now knowing that Discovery is abandoning downtown Silver Spring for the friendlier business climate of Knoxville, Tennessee?

Vineyard Vines opens in Bethesda at Westfield Montgomery Mall (Photos)

Vineyard Vines has opened at Westfield Montgomery Mall in Bethesda. As a destination for those seeking preppy styles, it is appropriately located across from Lilly Pulitzer on Level 1. Let's take a look around the new store, which features apparel and accessories for both men and women.

VINEYARD VINES OPENING IN BETHESDA (PHOTOS)

Attention preps of Bethesda: Vineyard Vines is coming soon to Westfield Montgomery Mall in Bethesda. Featuring preppy styles for men, women and children, Vineyard Vines will be located on the lower level by True Religion. 

In case you're concerned that this will be one of those places mostly for women, with a little section for guys, the company was started by two brothers from Connecticut.

The men's polos do have a whale where the alligator would be on a Lacoste, a refreshing change from JCPenney's inept choice to run away from its legendary Fox polo mascot.