VINEYARD VINES OPENING IN BETHESDA (PHOTOS)

Attention preps of Bethesda: Vineyard Vines is coming soon to Westfield Montgomery Mall in Bethesda. Featuring preppy styles for men, women and children, Vineyard Vines will be located on the lower level by True Religion. 

In case you're concerned that this will be one of those places mostly for women, with a little section for guys, the company was started by two brothers from Connecticut.

The men's polos do have a whale where the alligator would be on a Lacoste, a refreshing change from JCPenney's inept choice to run away from its legendary Fox polo mascot.