The CEO and President of Landmark Theatres is excited about the renovations at the Bethesda Row Cinema - and wants you to know you should be, too.
Ted Mundorff says you'll notice the difference before you even reach the front doors. “From the minute you approach the theatre and see our stunning new marquee," Mundorff said Tuesday, "our hope is that our guests notice the attention to detail in every facet of the theatre, and share our excitement as we begin a new chapter at the Bethesda Row."
Mundorff assures Bethesda cinephiles, "we have spared no expense to give our patrons the best movie-going experience in town."
The box office is now fully-automated, but there are no additional charges to order your tickets online, and print them out at home.
All seating is now reserved. New, luxury theaters at Westfield Montgomery Mall and Pike and Rose have promised reserved seating, but Bethesda Row Cinema will be the first area theater to actually offer it. It will be interesting to see how it works out. Reserved seating will require extra attention to cleaning, as patrons will be locked in to a specific seat. Should that seat have food and drinks, etc. spilled on it, for example, you will not be able to just move over one seat.
On the technical side, the new Bethesda Row Cinema will have Real 3D projection, new wall-to-wall screens, and all-new sound systems.
The centerpiece of the redesign, is the new bar/concession area with relaxing seating, modern design, and new menu offerings. Adult beverages will include local craft beers and movie-themed cocktails.
When the theater reopens next Friday, May 3, new films will include Academy Award nominee Kon-Tiki and arthouse movies with stars like Pierce Brosnan and Kate Hudson.
Given that The Great Gatsby is #3 on my personal Top 5 Novels of All Time list, I'm looking forward to the new movie adaptation, opening May 10 at Bethesda Row Cinema.