PopUp Bagels, the viral bagel sensation, is coming soon to downtown Bethesda. Their shop will be located in the ground floor of the Solaire 7607 Old Georgetown apartment tower at 7607 Old Georgetown Road. Founded as a side hobby during the pandemic by Adam Goldberg and Jeff Lewis in Westport, Connecticut, PopUp Bagels has grown into a chain of bricks-and-mortar bakery shops with locations in Connecticut, New York, Massachusetts, Florida, North Carolina, and California. Bethesda will be the chain's first D.C.-area location.
Bagels are served hot and fresh out of the oven every 3-4 minutes, and they are the main attraction on a very simple menu - not the bagel sandwiches you typically see on social media. Smaller than the typical bagel, PopUp Bagels are served unsliced, to keep them warm. They are crisp on the outside, while their interiors are characterized as pillowy and fluffy. Customers are encouraged to "grip, rip, and dip" their hot bagels in a selection of schmears. Cream cheese, scallion cream cheese, butter, and vegan scallion butter are always on the menu, but a rotating list of limited-time-only schmears changes weekly, ensuring there will always be a new flavor to try.
PopUp Bagels have become a viral phenomenon on TikTok and Instagram. That has caught the attention of bigger enterprises like Kraft, which just partnered with PopUp Bagels to create a Kraft Mac and Cheese schmear. With Bethesda Bagels and Georgetown Bagelry, and Call Your Mother Deli and PopUp Bagels arriving soon, Bethesda may be about to reach peak bagel. With bank branches filling so many new spaces downtown, Solaire owner Washington Property Company has really hit one out of the park with PopUp Bagels.



















































