Tuesday, May 24, 2016

Bethesda Row revamps The Front Row event for 2016

Bethesda Row is changing things up for its annual fashion event, The Front Row at Bethesda Row. Instead of a 3-day spread of events Thursday to Saturday, The Front Row 2016 moves to an entirely new day - Sunday, June 5 - and time - 11:00 AM to 2:30 PM.

Instead of a big national or international star VIP guest, a strategy that peaked in 2013 with the squarely-A-list Jessica Alba, Federal Realty is inviting stars closer to home. Anchors and reporters who have organized to fight breast cancer under the DC Newsbash breast cancer charity organization (formerly known as DC Newsbabes until last year) will serve as VIP hosts this year. A portion of the event proceeds will go to the charity.

VIPs expected to appear include Laura Evans, Autria Godfrey, Angie Goff, Alexandra Limon, Jummy Olabanji, Lauryn Ricketts, Andrea Roane and Shawn Yancy.

Your $25 ticket will get you two mimosas to pre-game with at 11:00 AM, when you'll check in and pick up a swag bag. You'll also receive a Fashion Bingo Card that you can get stamped at boutiques around the Row. Three $250 gift certificates to boutiques of your choice will be given away.

The main event, the runway fashion show on Bethesda Lane, will begin at 12:30 PM.

After the show at 1:30, enjoy shopping and exclusive VIP parties at the boutiques, where there will also be giveaways, while supplies last.

Order your tickets now online, and save the date for The Front Row 2016.


Poppy said...

Hard to see this shift as anything but a letdown. Even as our community becomes one of the premiere progressive destinations in the United States, we are paring down some of our most glamorous showcases. We'll still attend, but more as an act of habit than anything else.

Anonymous said...

Is this even fucking news?

Orkin said...

I want Jessica again!

Anonymous said...

Oh No! Robert this means you have one day to beat it instead 3! So sorry!!!