Sunset on Midsummer is coming to the Wildwood Shopping Center in Bethesda this spring. A true local, small business startup by founder Lindsey Wolf, the boutique will carry chic apparel, accessories, and gifts aimed toward tweens, teens, and young adults. Sunset on Midsummer will offer on-site embroidery and heat-press personalization, in a 1,759 square-foot space located between Fish Taco and Irresistibles. Wolf, whose father grew up near the Wildwood Shopping Center, is currently aiming for a Saturday, April 18, 2026 opening.
“Wildwood is the perfect location for Sunset on Midsummer,” Wolf said in a statement yesterday. “As a Montgomery County native with personal ties to the area, Wildwood naturally attracts the brand’s core audience and supports experiential retail concepts that encourage connection.” “Wildwood is pleased to welcome Lindsey and Sunset on Midsummer, a new local business to the Bethesda community,” Federal Realty Vice-President Vanessa Mendoza said in announcing the lease Friday. “Small businesses have always been at the heart of Wildwood, and we’re excited to see Sunset on Midsummer thrive at this popular shopping destination.” Federal Realty owns the Wildwood Shopping Center, and has indeed made room for small businesses to grow there over the years.
Sunset on Midsummer sounds like a concept that could enjoy such growth. Hiring of staff will begin soon, and a website for the boutique is online. You can sign up online now to get on The Sunset List ahead of the grand opening.
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