The MacBook Neo has arrived at the Apple Store at 4860 Bethesda Avenue at Bethesda Row, and quickly sold out. Initially listed as available for pickup purchase at the store, by last evening, in-store availability was updated to "April 6." Designed to be more competitive with the Google Chromebook, the $600 fanless laptop appears to have met a strong demand in a downtown Bethesda where average incomes have dropped in recent years. Renters being placed into vacant luxury apartments at contract rates below the advertised market rate may be enjoying a subsidized upscale pad, but still can't afford the top-of-the-line MacBooks, not a rare circumstance in a nation gripped by an affordability crisis. Enter the Neo, which employs an iPhone chip instead of the M chips that power its high-end brethren.
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Friday, March 13, 2026
MacBook Neo sells out at Bethesda Row Apple Store (Photos)
The MacBook Neo has arrived at the Apple Store at 4860 Bethesda Avenue at Bethesda Row, and quickly sold out. Initially listed as available for pickup purchase at the store, by last evening, in-store availability was updated to "April 6." Designed to be more competitive with the Google Chromebook, the $600 fanless laptop appears to have met a strong demand in a downtown Bethesda where average incomes have dropped in recent years. Renters being placed into vacant luxury apartments at contract rates below the advertised market rate may be enjoying a subsidized upscale pad, but still can't afford the top-of-the-line MacBooks, not a rare circumstance in a nation gripped by an affordability crisis. Enter the Neo, which employs an iPhone chip instead of the M chips that power its high-end brethren.
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7 comments:
METaphor
According to the St. Louis Fed, the median income for Montgomery county is $138,870 (2024 data). This is a record high. https://fred.stlouisfed.org/series/MHIMD24031A052NCEN
Sometimes a good deal on a laptop is just a good deal on a laptop. Much like Grandpa Simpson and his tired takes, keep shaking your fist at the clouds.
9:54: And what is the median income of downtown Bethesda, which I referred to in the article? I'm not sure if it's even being measured, but it certainly wouldn't be a record high if taking all rental residents into account.
9:56: You took my wallet!
“downtown Bethesda where average incomes have dropped in recent years.”
Wild and completely unsubstantiated claim. Let’s see your “data”.
“Renters being placed into vacant luxury apartments at contract rates below the advertised market rate…”
Wilder and even less substantiated claim.
10:27: If you bring in a large number of lower and mid income tenants, average income should decline. The evidence of illegal Airbnb rentals of vacant units, and of contract housing filling yet others, is all around for those who are looking for it.
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