Ideal Image has closed at 4930 Elm Street at Bethesda Row. The medspa is the first of a wave of similar businesses along Elm Street to fail. Heyday, OVME Medical Spa, and Prime IV Hydration Wellness are still going strong. Ideal Image started the trend when it signed a lease for the former Boloco space in December 2019, and Heyday and OVME followed in early 2020. All four businesses remained surprisingly resilient in opening and thriving amid the pandemic. Ideal Image has ceased to exist as a corporation, but it has tried to sell its individual clinics to new operators where possible, and that apparently wasn't in the cards here.
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