Fascino to open at Westfield Montgomery Mall in Bethesda

Fascino, a new boutique selling men's apparel manufactured in Italy, is coming soon to Westfield Montgomery Mall. They just installed some "coming soon" signage promising "Italian appeal." Fascino is in the space recently vacated by CoCo LaRue in the Nordstrom wing of the mall.

Read Wall to open at Bethesda Row

Another shop targeting men is coming to Bethesda Row. Read Wall is opening in the former Kit + Ace space on Bethesda Avenue, but is promising an atmosphere more like a "clubhouse" than a store. They are also promising to have bourbon on-tap and beers on-ice when you arrive.

Read Wall is a local company named after its founder, who grew up in Spring Valley, D.C. Wall is laying claim to "American tailoring" in his suit design, which is described as a more-natural shoulder, a higher armhole, a nipped waist, a slightly-tailored leg, and "never skinny." Read Wall suits are made with cloth from Italy, Scotland and England's "best mills," and their suits and shirts can be custom made in American factories.

There is an existing Read Wall bricks-and-mortar store in the District, in Shaw.

BONOBOS TO OPEN AT BETHESDA ROW - AGAIN! MEN'S APPAREL SHOP TO REPLACE DADDY & SON

Bonobos is coming back - and it's as if they never left.  The trouser-centric apparel shop for men who hate to shop will open a new Bonobos Guide Shop in the just-vacated Daddy & Son space on Bethesda Avenue.  Bonobos had set up a pop-up shop around the bend on Bethesda Lane during the holidays. Then they moved to a permanent location in Georgetown. This new Bethesda shop will therefore be their second permanent store in the Mid-atlantic area.