BONOBOS NOW HIRING AT FUTURE BETHESDA ROW STORE (PHOTOS)

Bonobos, maker of perhaps the world's best-fitting men's trousers, is returning to Bethesda Row, as I reported a few months ago.

As you can see in the photo below, the former Daddy & Son space on Bethesda Avenue remains empty. But Bonobos has put up a Help Wanted sign.

Why won't opening day be as far off as the picture would lead you to believe?

If you remember my day-to-day updates on their holiday pop-up shop on Bethesda Lane last year, you know how quickly Bonobos can turn around a space.

With flexible inventory, and minimal design frills, the crew from New York had the place open in a matter of days. As this Guide Shop is permanent, it could take a little longer.

You'll be in there trying on pants before you know it!

BONOBOS TO OPEN AT BETHESDA ROW - AGAIN! MEN'S APPAREL SHOP TO REPLACE DADDY & SON

Bonobos is coming back - and it's as if they never left.  The trouser-centric apparel shop for men who hate to shop will open a new Bonobos Guide Shop in the just-vacated Daddy & Son space on Bethesda Avenue.  Bonobos had set up a pop-up shop around the bend on Bethesda Lane during the holidays. Then they moved to a permanent location in Georgetown. This new Bethesda shop will therefore be their second permanent store in the Mid-atlantic area.

DADDY & SON CLOSES AT BETHESDA ROW (PHOTOS)

Who's your daddy? The cupboards are bare at upscale Italian shirt specialist Daddy & Son on Bethesda Avenue.  Without public announcement, the shop closed, and cleaned out the store.

I've mentioned the lack of apparel stores for men at Bethesda Row a few times over the last 5 months. Now, with this closure, there are officially zero men's shops around the Row.

If I was Federal Realty, I'd be trying to get a Hugh and Crye or Lost Boys outpost on this side of the DC line pronto. Of course, there are many other local or national names, as well.  But with no men's stores, they really need a compelling name in men's fashion to provide quality, in the absence of quantity.

By the way, this photo showing the interior seems to insist on publishing sideways - if that's how it appears, I apologize.