Thursday, September 29, 2016
Sleepy's becomes Mattress Firm in Bethesda (Photos)
Sleepy's bought the venerable Mattress Discounters for $11.9 million in 2012. Mattress Firm, in turn, acquired Sleepy's in November 2015 for $780 million. This gave Mattress Firm control of both brands.
Given that none of these stores are exactly targeting the ultra-rich, dropping a well-known brand like Mattress Discounters sounds like marketing suicide. Mattress Firm? Never heard of it. I guess we'll find out in a few years if it made sense. Oh, well, at least Belmont and Bill's Carpet are still around.