Thursday, September 29, 2016

Sleepy's becomes Mattress Firm in Bethesda (Photos)

The Sleepy's name at 6950 Wisconsin Avenue has fallen victim to the almost-overnight mattress market takeover by Mattress Firm. An even-more classic name in bedding, Mattress Discounters, is going the way of Syms, Luskin's and Levitz. While these developments have been unfolding over the last couple of weeks, the process that brought them here has been in the works for many years.
Sleepy's bought the venerable Mattress Discounters for $11.9 million in 2012. Mattress Firm, in turn, acquired Sleepy's in November 2015 for $780 million. This gave Mattress Firm control of both brands.
Given that none of these stores are exactly targeting the ultra-rich, dropping a well-known brand like Mattress Discounters sounds like marketing suicide. Mattress Firm? Never heard of it. I guess we'll find out in a few years if it made sense. Oh, well, at least Belmont and Bill's Carpet are still around.

12 comments:

Anonymous said...
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Anonymous said...

It's so cute how you expect Dyer to be everywhere at once and report on everything first.

Anonymous said...

Who came up with that name? I hope they didn't get a bonus.
Mattress Firm like Mattress Company? Or Mattress Firm instead of Mattress Soft? or Mattress Firm (price) instead of Mattress Discounters?

Anonymous said...

Sleepy's was a bigger name in the NYC area. I grew up missing the joke of the Kleinsleep commercial. Find it on YouTube. You're welcome.

Anonymous said...

Maybe the knew owners will give you key for nighttime so you can move out of Mommy's basement, Bobby

Anonymous said...

knew. hahahaha

Anonymous said...

9;46 The "have more fun in bed" ads? First Sleepy's I ever saw was on the LIE

Anonymous said...

It's cute how @ 8:24 is everywhere at once, responding within minutes to comments he deems even remotely critical of his hero Dyer.

Anonymous said...

Silly one @ 11:12 - Um...All replies are within minutes.

That one is about 30 minutes from the deleted comment. Your comment is about 20 minutes from the previous post.

Anonymous said...

Oh! and my comment was about 40 minutes from yours.
It's a bit boring though. I'll leave you to play the counting game on your own.
Have fun!

Anonymous said...

The Freakonomics podcast in June examined the "mattress store bubble".

http://freakonomics.com/podcast/mattress-store-bubble/

Anonymous said...

tuft and needle mattress co. the only way to rest!