Tuesday, January 15, 2013

BRUCE VARIETY RIPS DOWN SIGN ABOVE STOREFRONT (PHOTOS)

One day after closing forever, the sign above Bruce Variety's original store was torn down, and will be transported to its new location at 8011 Woodmont Avenue in Bethesda.

This is a cost-saving measure more than a historical preservation concern.

That's because this sign is not the original Bruce Variety sign.  Rather, it was installed during a later exterior renovation of the Bradley Shopping Center. The original sign had a completely different and more distinctive font.  When BSC renovated, it made all the signage uniform.

It will be interesting to see how they install strip mall signage on a house at the new location. As I reported exclusively yesterday, the new Bruce's will open in March.

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