ZIPCAR MAKES A SCENE AT BETHESDA ROW (PHOTOS)

When Zipcar announced it was coming to Bethesda Row last year, the carshare vehicles were originally assigned to an Elm Street garage.

Now, Federal Realty has created 2 designated carsharing street parking spaces in a prominent spot, outside of Barnes and Noble on Bethesda Avenue.

The new spaces, filled by a Honda Civic and Toyota Sentra eager to be borrowed, had passersby talking.  They certainly will increase awareness and usage, with the vehicles out in a hot spot where people are gathering anyway.

Enjoy this exclusive photo gallery of Zipcars and their VIP (VIC?) parking spots at Bethesda Row!

Click here for new photos from Zipcar's other new downtown Bethesda location, Cordell Avenue!

Have you used Zipcar at Bethesda Row, or elsewhere?  How would you rate your experience?