PureRyde Bethesda, an indoor cycling fitness studio, will open at 6910 Arlington Road, in the Bradley Shopping Center in 2014. The space was previously occupied by Kae Robin Gifts.
PureRyde has locations in several states, including Texas and Michigan. It is now expanding via franchising. The chain is positioning itself as high-end, with luxury facilities. Clientele appears to skew heavily female at the existing locations. This Bethesda location will be the first in the DC area.
The ultimate selling point of PureRyde is its unique stationary cycle. Unlike typical gym bikes and spinning machines, the PureRyde RealRyder cycle can simulate turns and other real-life cycling movements, enabling riders to work additional areas of the body.
4 comments:
Interesting that they would choose to open so close to another spin studio - Zengo up on Cordell. Realizing that it is a different kind of bike, I would still think the clientele would be similar.
There are a lot of younger residents who live in apartments right around Bradley Boulevard, who might find this easy walking distance. But whether the numbers there are large enough to be an advantage, I can't say.
parking typically is a problem there. But sounds great.
Great addition to the shopping center.
Should help the other stores as well.
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