New 75" digital screens that were installed a few weeks ago have finally gone live at the mall. They appear to be promoting mall tenants and Westfield gift cards. What you don't know, is that you are telling these screens more about you than they're telling you about the mall.
|Screen delivers an ad|
targeting male customers
The screens appear to still be somewhat in a beta phase, as the number of messages is limited to about five: Montgomery in Bloom, Westfield gift cards, Sephora, and male and female-targeted ads for Macy's.
|One of the new screens in the|
Dining Terrace at Westfield
|Westfield Retail Solutions graphic|
Westfield plans to install hundreds of these screens in total at Montgomery Mall and 16 other properties.