|Kia Stinger already on-display|
inside the mall
Thursday, November 16, 2017
First sign of Kia Stinger Salon in Bethesda
holiday pop-up at Westfield Montgomery Mall will be on Level 1 near Macy's. Kia is calling the pop-up a Stinger Salon. According to a source, Kia is following the model of Tesla Motors, by operating the pop-up as a non-sales showroom.
A "Stinger Salon Vehicle Presenter" will greet customers - termed as "guests" a la Target - and introduce them to the Stinger luxury sports sedan. Test drives will be offered on-site, or by appointment at your home or office. Each market around the country will have special offers and promotions during the holidays.