The new AMC Montgomery 16 cineplex hasn't even opened yet at Westfield Montgomery Mall, and the menu at the concessions stand has already expanded. Where former owner ArcLight Cinemas had few food options beyond chicken tenders and flatbread pizza, the standard AMC Theatres concessions menu is now on display behind the snack bar. AMC took over the lease at the shuttered ArcLight in January.
Pictured on the screens are AMC's Bavarian Legend Pretzel, Mac Bites (macaroni-and-cheese balls), Pretzel Bites, mozzarella sticks, and Curly Fries. Of course, there is also a hot dog. And if chicken tenders and flatbread pizza were always part of your movie experience at this theater, AMC has their own versions of those on the menu.
Like all AMC theaters, popcorn will be their industry-best-selling Perfectly Popcorn. That recipe is so popular, AMC is now going to sell it as a retail product. Last week, the chain showed it was deadly serious about this venture by hiring a former Frito-Lay executive to take charge of retail popcorn sales.
AMC logos are now appearing on flatscreens in the former ArcLight lobby. They are also on ticket machines, indicating AMC software is being installed. Large signs posted above the theater entrance doors promise a "New Experience" that is "Coming Soon." According to AMC, "soon" is next month.
5 comments:
Oh yeah! Extra butter baby! I can't wait to watch the new Mark Wahlberg film, Father Stu. It looks amazing and is a compelling true story.
Looks really nice. Glad to see that AMC took this place over.
I hope they add reclining chairs. Glad they took over the spot!
AMC has really been able to leverage all of that new capital from meme investors, mainly from the WallStreetBets Subreddit. Pretty incredible how it raised hundreds of millions of dollars to put into the business and pay down its debt.
Recent story: https://www.cnbc.com/2022/01/26/how-amc-rode-the-meme-stock-rally-to-revitalize-its-business.html
Some additional background: https://www.cnbc.com/2021/06/02/amc-plans-to-reward-retail-investors-with-free-popcorn-and-exclusives.html
Go AMC! Ape Army!
AMC to the rescue! Hopefully this location delivers a good experience and does well.
@10:52 AM: Did you hear about this?
AMC hires former Frito-Lay, Hostess executive to help grow its retail popcorn business
https://www.marketwatch.com/story/amc-hires-former-frito-lay-hostess-executive-to-help-grow-its-retail-popcorn-business-2022-02-09
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