Indochino, Follain to open at Bethesda Row

Two new tenants have signed on at Bethesda Row. For men, Indochino will offer custom menswear, including shirts, suits and wedding collections. Having established a strong online presence, Indochino already has Bonobos-style bricks and mortar locations in Tysons, Toronto, Vancouver, New York, San Francisco, Philadelphia, Beverly Hills and Boston.

For women, Follain - according to Forbes magazine - will aim to be "the Sephora of green beauty." The beauty and skin care chain was launched by blogger Tara Foley, who sought to market non-toxic make-up and skincare products to health-conscious women. The latter are in no short supply in Bethesda, which should bode well for Follain, which will still have to compete with bluemercury in the same Federal Realty development.