Porsche has announced it will open a Porsche Studio next year at the Collection at Chevy Chase in Friendship Heights. The new urban dealership concept is similar to that of Tesla, and the recently-opened Koons Lincoln showroom in downtown Bethesda. A handful of vehicles on display in a modern, art-gallery-inspired environment. In fact, like the Lincoln showroom, the Porsche Studio will have actual art pieces on display alongside Porsche memorabilia.
The first Porsche Studio that opened in the United States in Portland, Oregon, includes a cafe and bar area serving regional cuisine and coffee. That amenity has not been confirmed for this location as of this morning. In the Porsche Studio's upscale setting, potential buyers can review and customize vehicle and options. While a Chevy Chase location might sound like it would steal business from Porsche Bethesda at Pike & Rose, the Porsche Studio is being opened by the owner of Porsche Bethesda. The Chevy Chase Porsche Studio is expected to open in late summer 2024.
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