Icebreaker has announced its Bethesda Touchlab will open this November at Bethesda Row.
The long-awaited New Zealand merino wool apparel store is located at 4821 Bethesda Avenue.
A company spokesperson said the grand opening will coincide with the launch of Icebreaker's 2013 Fall/Winter collection. The Bethesda Icebreaker will carry the complete lineup the chain offers.
In the time that has passed since Icebreaker was first announced for Bethesda Row, the plans for the store interior have changed.
Now the Bethesda store will feature a new and unique design, that will replicate the New Zealand ranches where the wool comes from, and allow customers to feel the wool that goes into the Icebreaker product line: Outdoor & Hiking, Snow Sports, Running & Fitness, Travel & Lifestyle, Kids, Socks and Accessories.
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