That's why Chipotle's new collector cups and bags feature a more literary approach - literally. Their Cultivating Thought campaign is placing essays from prominent literary figures onto the restaurant's packaging. Featured authors include:
· Amy Tan – The Joy Luck Club, Sagwa, The Bonesetter’s Daughter
· Augusten Burroughs – Running With Scissors, Dry, Magical Thinking
· Aziz Ansari – Parks and Recreation, Date and Switch
· Barbara Kingslover – The Poisonwood Bible, Flight Behavior
· Carlos Ruiz Zafon – The Angel’s Game, The Prisoner of Heaven
· Jeffrey Eugenides – Middlesex, The Marriage Plot, The Virgin Suicides
· Julia Alvarez – In the Time of the Butterflies, Finding Miracles, How the GarcĂa Girls Lost Their Accents
· Neil Gaiman – Coraline, The Sandman, American Gods
· Paulo Coelho – Veronika Decides to Die, The Alchemist, Eleven Minutes
· Walter Issacson – Steve Jobs, Kissinger: A Biography, Einstein: His Life and Universe
Peter Benson, a Chipotle spokesperson, says that the promotion is designed to "create a moment of analog pause in a digital world, and offer customers the chance to engage with the unique perspectives, thought-provoking ideas and discussion of cultural issues." The upscale burrito chain sought to have global and multicultural representation among the chosen writers.
Chipotle has two Bethesda locations:
7600 Old Georgetown Road
Westfield Montgomery Mall
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