Thursday, January 29, 2015


When I think of fast food cup designs of the ages, my recollections are more along the lines of Jurassic Park or Batman cups at McDonald's. But Chipotle is fast casual, and if the elitists are to be believed, for a more sophisticated crowd.

That's why Chipotle's new collector cups and bags feature a more literary approach - literally. Their Cultivating Thought campaign is placing essays from prominent literary figures onto the restaurant's packaging. Featured authors include:

·       Amy Tan – The Joy Luck Club, Sagwa, The Bonesetter’s Daughter
·       Augusten Burroughs – Running With Scissors, Dry, Magical Thinking
·       Aziz Ansari – Parks and Recreation, Date and Switch
·       Barbara Kingslover – The Poisonwood Bible, Flight Behavior
·       Carlos Ruiz Zafon – The Angel’s Game, The Prisoner of Heaven
·       Jeffrey Eugenides – Middlesex, The Marriage Plot, The Virgin Suicides
·       Julia Alvarez – In the Time of the Butterflies, Finding Miracles, How the GarcĂ­a Girls Lost Their Accents
·       Neil Gaiman – Coraline, The Sandman, American Gods
·       Paulo Coelho – Veronika Decides to Die, The Alchemist, Eleven Minutes
·       Walter Issacson – Steve Jobs, Kissinger: A Biography, Einstein: His Life and Universe

Peter Benson, a Chipotle spokesperson, says that the promotion is designed to "create a moment of analog pause in a digital world, and offer customers the chance to engage with the unique perspectives, thought-provoking ideas and discussion of cultural issues." The upscale burrito chain sought to have global and multicultural representation among the chosen writers.

Chipotle has two Bethesda locations:

7600 Old Georgetown Road

Westfield Montgomery Mall

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