That's why Chipotle's new collector cups and bags feature a more literary approach - literally. Their Cultivating Thought campaign is placing essays from prominent literary figures onto the restaurant's packaging. Featured authors include:
Peter Benson, a Chipotle spokesperson, says that the promotion is designed to "create a moment of analog pause in a digital world, and offer customers the chance to engage with the unique perspectives, thought-provoking ideas and discussion of cultural issues." The upscale burrito chain sought to have global and multicultural representation among the chosen writers.
Chipotle has two Bethesda locations: