Bethesda news, restaurants, nightlife, events and openings, real estate, crime reports and more - the way only a lifelong Bethesda resident like Robert Dyer can bring it to you. Everything you want and need to know about Bethesda, plus special investigative reports you won't find anywhere else. The must-read blog for breaking Bethesda news, when you want to be the first to know.
Wednesday, January 07, 2015
NEW BETHESDA MOVIE THEATERS TAKE THEIR BATTLE UNDERGROUND (PHOTOS)
ArcLight Cinemas and iPic Theaters are doing battle daily in the northern part of Bethesda, at Westfield Montgomery Mall and Pike & Rose, respectively. Both are state-of-the-art theaters (although ArcLight features double the number of screens) commanding a higher ticket price than the cineplexes of old. But they are also squaring off underneath the streets of downtown Bethesda for the wealthier demographic there, with dueling ads in the Bethesda Metro station tunnel.