ArcLight Cinemas and iPic Theaters are doing battle daily in the northern part of Bethesda, at Westfield Montgomery Mall and Pike & Rose, respectively. Both are state-of-the-art theaters (although ArcLight features double the number of screens) commanding a higher ticket price than the cineplexes of old. But they are also squaring off underneath the streets of downtown Bethesda for the wealthier demographic there, with dueling ads in the Bethesda Metro station tunnel.
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2 comments:
Wow. First mention of iPic in two months.
Robert, are you seeing anyone these days? Is there a special Ms. Robert Dyer in the picture?
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