Monday, September 25, 2017

First look: Joe & the Juice, opening Tuesday morning at Bethesda Row (Photos)

Here's a sneak peek inside the new Joe & the Juice coffee shop and juice bar, opening tomorrow morning at 7263 Woodmont Avenue at Bethesda Row. The Danish chain brings another European-themed space to the Federal Realty development, and will offer a good selection of food to go with the beverages. You can preview the menu in the last photo at bottom.

You'll notice the sign is now lit, and Joe & Juice is promising a staff of "cool, hunky guys," as Business Insider described them. The music playlist will be customized for this location by staff members. Joe & the Juice in August reached a milestone of opening its 200th store worldwide. Bethesda will have a chance to find out why tomorrow morning.








12 comments:

Anonymous said...

I give it 3 years. Overpriced Juice never works in an economy... Valued food like a Tastee Diner does...

Anonymous said...

Stupid concept. Period.

Anonymous said...

But the hunky hunks who will work there will sell ;)

Anonymous said...

this is quite possibly the stupidest concept in memory, including the inaccessible soup place.

Anonymous said...

I see an employment discrimination lawsuit in their immediate future.

Anonymous said...

Many of their large beverages are $8.00 and regular coffee is $3.25 for large. This is a wealthy area but people are not going to beat the doors down of this place to get power shakes and the like for that kind of money. Is premium coffee worth extra? Of course it is but I just don't see that our area has the right kind of vibe for this. Maybe DC where young people make a lot of money and have no kids so they can justify that cost. But, ouch!

Anonymous said...

Do they serve Nambian Covfeve?

Anonymous said...

9:35: Right? How can they get away with turning down anyone who's not a "hunky guy"?

Unknown said...

Well...I'm excited about it. Welcome Joe and your hunks! :)

Anonymous said...

Is that juice bar just below Equinox still open?

Luke's Lobster does OK and they sell a lobster roll for $18.

Anonymous said...

@ 9:35 AM, 3:44 PM - Robert Dyer will be the test case. Represented by Robin F*cker.

Anonymous said...

9:40 - I understand about lobster but different deal entirely. An $8.00 beverage is a real reach in this market even though it's an affluent one.