Chevy Chase Cars has opened a new
Express Store on Level 1 at
Westfield Montgomery Mall in Bethesda. Similar to the Tesla Store at the mall, they have vehicles on display and touchscreens with information about them. Potential buyers can learn about vehicle features and the buying process at the store, and then order their car using the website from their home or office.
|
The set-up is similar to the high-tech, high-end customer experience found at the Tesla Store |
Touchscreens show how you can configure your vehicle options and Protection Plans. There is a special Express Store price displayed for each car. You can choose to pay in full, or via lease or credit. It will also show an instant price for the trade-in value of your current vehicle. A "Personal Concierge" functions much like the chat feature dealerships and retail websites increasingly have online. You can even select to have your vehicle delivered to your home.
While Chevy Chase Cars' main dealership is located in downtown Bethesda, your future vehicle may actually be on-site at the mall. A decent size inventory of cars is currently parked outside near the former Sears Auto Center building, in addition to those on display inside the mall.
|
Touchscreen in showroom allows buyer to learn about options, protection plans, delivery method, and to call on a virtual concierge |
|
Chevy Chase Cars vehicles parked outside the former Sears Auto Center at the mall |
3 comments:
I always shop for cars at the mall.
Great report. I'm in the market for a new car and will check out this new experience at the mall based on your report.
I remember Chevy Chase Chevrolet, back in the day.
Post a Comment