A store update being rolled out worldwide by Apple has come to the Bethesda Row
Apple Store. An announcement on a temporary construction wall erected at the back of the store says, "An even better Today at Apple experience is coming soon."
What does this mean? Primarily, the installation of what Apple calls a "Forum," which is highlighted by a 6K or 8K video wall that plays a key role in Today at Apple sessions. At stores with large enough space, special seating, new lighting fixtures, and even live plant green walls are part of the makeover for the Forum space. The company has tried to not only increase the offerings of the Today at Apple seminars, but also reduce barriers such as providing iPhones or iPads to non-Apple owners and no longer requiring an Apple ID to participate.
