AMC Theatres has completed the conversion to reclining seats in all auditoriums at the AMC Montgomery 16 cineplex at Westfield Montgomery Mall in Bethesda. But it has also topped off the retrofit of the old ArcLight Cinemas by offering its new PRIME at AMC moviegoing experience for some films. PRIME auditoriums feature newer projection technology that provides brighter colors and richer contrasts, surround sound, and "reverberating recliners."
An AMC employee said that one auditorium is currently outfitted with the new PRIME system. A subwoofer in the recliner creates a vibrating or "reverberating" effect that, combined with the surround sound, provides a more immersive experience. Along with the superior screen images, the overall aim is to offer something as close to IMAX as possible in theaters that were not originally built to IMAX dimensions for screen size or sound configuration.
The PRIME auditorium at AMC Montgomery 16 is currently hosting screenings of Beetlejuice Beetlejuice this afternoon, and of Transformers One this evening. That gives you an idea of the genres of film likely to get the PRIME treatment going forward, and that best capitalize on the technology. This was a nice bonus surprise to cap off the conversion from ArcLight to AMC at Montgomery Mall, along with the recliners and MacGuffins Bar.
1 comment:
It's a better experience no question about it. Saw the movie Twister there some weeks ago and sitting in those reclining seats is very nice. I think they have heating and cooling feature in the seats as well. I just wish they could get a really good full-service restaurant across from the theater which is still vacant and it's been years now since it was occupied.
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