Matchbox, which as I reported a while back will take over the vacant American Tap Room space at Bethesda Row, is promoting its Brunchbox weekend brunch on new "Coming Soon" window signage installed a few days ago. It describes Brunchbox as an "unlimited small plates brunch."
From looking at the menu, it's more diverse than what you expect from the restaurant best known for pizza and sliders. Matchbox has begun rolling out this new brunch concept at its D.C. area locations only recently, and it is bound to be popular in Bethesda.
24 comments:
How will it be popular if there is no cineplex nearby?
When this closes, people should organize a protest with "Bring Back Regal" picket signs. All businesses that close are due to the theater being demolished. So thinking the other way, what will be to blame when and if it succeeds? Um, good food, service and atmosphere at a decent price?
"The new 'Coming Soon' window signage installed a few days ago. It describes Brunchbox as an 'unlimited small plates brunch.'"
I predict that local hoboes will ruin this, just as they ruined Barnes & Noble.
Any news about what Federal Realty plans to do with the space vacated by Lebanese Taverna, Chico's, and Thomasville Furniture at Congressional Plaza?
One half of Lebanese Tavenera at Bethesda Row will become a Lens Crafters, at the corner.
Looking forward to it! I love brunch.
I'm confused. It's going to be a Matchbox, or a Brunchbox? That would be weird if it's only open 2 days a week to serve brunch.
Wish it could be a bank branch.....
This will fail completely based off the lack of a movie theater nearby. WHY HAVE MOVIES FORSAKEN BETHESDA?!?!?! :(
10:11: It may well - the loss of the Regal Cinemas has already led to several longtime, popular, large restaurants closing nearby.
Of course, Don't you all realize that restaurants fail across the country at an alarming rate every time a Cinema multiplex closes? Duh!
5:28: And now we've seen it and verified that it does indeed happen, after the many closures right here in Bethesda after the demise of the Regal. Just like we learned that adding more apartments neither lowers rents nor produces revenue to exceed the costs they generate.
Sometimes I would even just gets a large buttered popcorn and a box of snow caps for dinner, and not even see a movie, so I lost a great restarant as well. Robert is right, we are all doomed without a blockbuster movie house. Doomed I tell ya. We might as well get it over with and all just move to Tyson’s Corner. They have lots of movies there...
ALL PRAISE BE TYSONS CORNER ... everything we wish Bethesda was....
Mr. Dyer - why all the closings in Friendship Heights given there is an AMC multiplex?
Such a great point.
9:52: Totally different situation there - the wealthy people who were keeping those Friendship Heights boutiques afloat are moving out of Montgomery County to lower-tax jurisdictions in the region.
Do you have the names of the Montgomery County residents who shopped at The Collection but have since moved to Loudoun County, who now shop in Fairfax Square instead?
It's worth noting that several of the store brands that closed in The Collection - Barney's Co-op, Bulgari, Christian Dior and Jimmy Choo; plus De Pandi which is nearby - do not have any stores in Virginia.
Gucci, which also used to be in The Collection, can be found in Saks Fifth Avenue just up the street.
The Shops at Fairfax Square does not have any of the store brands that The Collection had, other than Tiffany, which is still open at The Collection.
The Shops at Fairfax Square:
Tiffany & Co. - in The Collection at Chevy Chase
Roche Bobois - in Chevy Chase
Elizabeth Arden Red Door Spa - in The Collection at Chevy Chase
Chef Geoff's - in Sutton Place just 2 miles from The Collection at Chevy Chase
Liljenquist & Beckstead - in Westfield Montgomery Mall
These are the only stores in Fairfax Square that are not also in Chevy Chase or nearby:
Elegance by Roya Bridal Atelier - only other location is in Old Town Alexandria
Patsy's American Restaurant - only location
Miele Vacuum stores - only branded store in the region, but the brand is available in three stores in Bethesda, including Strossnider's.
3:55/4:14: I do not understand what you are asking, or what point you are trying to make. These retailers sell online, and through stores in malls. People are trying to evade high taxes, not locate based on luxury boutiques. Fairfax Square is in Fairfax, not Loudoun, by the way.
Ah, I understand now.
Swanky shops closing in NoVa = retail apocalypse.
Swanky shops closing in MoCo = rich fleeing.
4:53: That flight from MoCo is fact, and is statistically shown. We even know how much tax revenue we took with them to each competing jurisdiction.
And then, of course, you have the painfully obvious vacant storefronts of our former "Rodeo Drive" in Chevy Chase, if you are numbers-challenged.
The Galleria at Tysons II just lost Macy's, and Dulles Town Center lost Nordstrom.
Matchbox offers an option called Brunchbox for brunch.
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