Below Zero is coming soon to Westfield Montgomery Mall in Bethesda. The cold therapy skincare boutique is targeted at those who want to look younger and extend their lives. That's a pretty large potential clientele for their "Swiss Science" skincare products and devices.
"Many animal species live longer at lower temperatures than at higher temperatures," Below Zero notes. "Researchers found that the sense of cold activates a genetic program that enhances lifespan. The research shows that enzymes and hormonal frameworks have a role in reactions to low temperatures, which affects aging and lifespan." Below Zero will open this spring on Level 2 of the mall, next to California Pizza Kitchen.
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