FP Movement opened yesterday at 7228 Woodmont Avenue at Bethesda Row. The women's activewear boutique fills the space formerly occupied by Terrain Cafe. Like the cafe, FP Movement is part of the URBN conglomerate - hence its occupation of the same larger space as Anthropologie & Co., another URBN brand, on this high-profile corner at Bethesda Row.
FP Movement is a spin-off line of URBN's first brand that launched the whole enterprise in 1970, Free People. It is competing in the same space as Fabletics, Vuori, and Lululemon. Like those brands, it has its celebrity admirers and endorsers, who include actress Inanna Sarkis, Australia's favorite American tennis player Danielle Collins, and Hailey Bieber.
Just this week, The New York Post named FP Movement the best activewear label for "everyday wear," as it is an ideal brand to balance style and practicality. If you are looking for the "most comfortable" in the Post's opinion, well, Vuori is also at Bethesda Row, as is "best workout clothes for women overall" winner Lululemon. Operating hours for FP Movement are 10:00 AM to 7:00 PM Monday through Saturday, and 11:00 AM to 6:00 PM on Sundays.
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