New Balance "coming soon" to Bethesda Row

New Balance has posted "coming soon" signage in the storefront of its future location at 7029 Arlington Road at Bethesda Row. The signage also confirms that the athletic shoe retailer will also be incorporating the adjacent storefront into its space. New Balance arrives as the Washington, D.C. area dares to dream of the Washington Wizards finally getting the No. 1 pick that they deserve in the NBA draft this summer. 

Cooper Flagg, considered by most observers as the player likely to be chosen first, is a New Balance endorser. Flagg is not yet able to sport his own signature New Balance shoe on the court, however, due to rules requiring players to use the shoes of the brands that hold contracts with their institution. Duke's current partnership is with Nike, not New Balance. That means his New Balance deal is limited to apparel until his collegiate career ends.