As Equinox marketing campaigns go, this one is fairly tame. "Commit to something" is the tagline for the high-end gym chain's latest ads, which include a large billboard facing Woodmont Avenue on the facade of their Bethesda Row location. A woman - who clearly chose to spend more on her Equinox membership than her apartment rent - stands in her kitchen, with her fitness commitment equaled only by her commitment to being a cat lady.
Considering the
dust-up generated by a previous Equinox billboard, count your lucky stars that they didn't install the
Lydia Hearst shot from this campaign.
The campaign was created by Wieden + Kennedy New York, and photographed by Steven Klein, who recently was responsible for the infamous Kylie Jenner wheelchair photo.
5 comments:
Wow. Bethesda would have imploded if they put up that Lydia Hearst ad.
"Breaking Bethesda news... for when you want to be the first to know."
Hahaha. Aren't you two witty.
I enjoyed the post. Thanks, R.D.
6:23: Impeccable research - I was indeed the first to report on both billboards. Thanks for pointing that out.
Hahaha. Aren't you two petty.
I enjoyed the comment. Thanks, 6:23.
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