Ideal Image spa to replace Modern Market at Bethesda Row

A drastic transformation of the vacant Modern Market restaurant space at Bethesda Row will be needed to welcome its new tenant. Ideal Image, a "skin, face and body medspa," will open here at 4930 Elm Street in 2020. The company calls itself the nation's largest medspa. They emphasize in marketing that they staff their spas with licensed nurses and medical professionals.

Ideal Image is based in Florida. The spa signing ends this space's long history as a dining enterprise, from Baja Fresh to Boloco to Modern Market. After three straight busts here, perhaps landlord Federal Realty determined this spot just doesn't work for a restaurant for whatever reason.