Slapfish has closed at 12033 Rockville Pike in the Montrose Crossing shopping center. This is not a total surprise, as the restaurant was urgently seeking a sublease over the summer. The chain itself has run into choppy waters in recent times, canceling a massive number of planned openings in Texas and Arkansas. Slapfish will be replaced by RASA, a fast-casual Indian restaurant with four existing locations in the D.C. area.
Signage has been torn off the storefront. The restaurant did leave a cordial goodbye message in the window, which is a good strategy to at keep a friendly impression of the brand in customers' minds. Diners are being redirected to the chain's not-exactly-convenient Ashburn location. Located in a more business-friendly jurisdiction, the Ashburn restaurant appears to be more resilient against the stormy seas than its Montgomery County counterpart was.
2 comments:
RASA is fantastic. Great addition.
With a name like that, it should have closed even before opening...
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