Evereve to open at Bethesda Row

Evereve is coming soon to Bethesda Row. The women's apparel boutique will be located in the former Foxtrot space at 7262 Woodmont Avenue. Evereve was originally founded in 2004 as Hot Mama, a fashion boutique targeted toward moms and middle-aged women. After a demoralizing shopping trip at a local department store, co-founder Megan Tamte was inspired to create an in-store experience where customers would be closely assisted by staff in finding on-trend pieces that fit their personal style and body type. Evereve carries curated items from over 150 brands, many of which are exclusive.