Westfield Montgomery Mall in Bethesda will transport you back to the golden age of Y2K on Saturday, April 1, 2023. Members of the boy bands that ruled the charts at the dawn of this century will converge on Level 1 of the Nordstrom wing at 1:00 PM that afternoon for a live concert. Hosted by N'SYNC's Chris Kirkpatrick and 98 Degrees' Jeff Timmons, the Y2k Pink Party concert will include live performances by LFO and O-Town. The concert is free, but if you RSVP online and agree to receive promotional emails from the mall, you will be entered to win a meet-and-greet with the boy band stars.
Between 11:00 AM and 8:00 PM on that day, before and after the concert, a DJ will be playing so many records from the Y2K era that you'll feel like you're outside the MTV studios screaming, "Bring me up, Carson!!" A pop-up biergarten will take over the Blossom Lounge near the Lego Store, serving Lone Oak Brewery's Sandbar Tropical Hazy IPA, The MoCo Show MoCo Lite Lager, and Rose Hard Seltzer. The mall is encouraging you to wear pink to the concert.
The mall's Center Court will be set up to accept donations of Spring and Summer clothing, which will earn you coupons for mall restaurants. Donate your old jeans, and American Eagle will turn them into insulation for homes - and give you a coupon for $10-off a new pair.
Montgomery Mall will be counting down to the concert all this month, with the Cherry Blossom-themed Blossomfest. Find Instagram-ready flower displays for your selfie backdrops in the Nordstrom wing during March, courtesy of Edge Flowers. The Blossom Lounge near the Lego Store will feature displays of pink flowers designed by the region’s premier creative props firm, Brightly Ever After, along with white leather seating. Enjoy free, live jazz music every Friday from March 17 to April 14 from 5:00 - 7:30 PM. Treats from Adonni’s Desserts will be available for purchase.
A female artist showcase will include the mall's new mural, Carpe Diem, by local artist Nicole Bourgea on Level 2, and displays of works by Maggie O'Neill and Cris Logan throughout the mall. Kids will enjoy playing in the cherry blossom-themed playhouses designed by Brightly Ever After.
The April 1 concert won't be Bethesda's first direct connection with N'SYNC, LFO and O-Town. That involved Bethesda company Dynasty Construction, the now-demolished Westwood Center II mini-mall, and a missing sum of $775,000. The true story is no April Fool's joke.
6 comments:
Quite a line-up! Boyband-palooza or an April fool's joke? :-)
No Tiffany?
It sure seems like an AF gag, if true I can't decide if it's marketing genius or pathetic. No matter what, it's safer than 'Hip Hop' or (c)Rap: We'll see more oxygen tanks than guns.
Can't make up my mind if MM is shrewdly making a 'statement' or is just making a pathetic marketing mistake. Regardless, better boyband nerdiness than Hop Hop, and hopefully a whole lot safer!
This sounds wonderful.
Apparently not an AF joke! :-)
https://www.washingtonpost.com/arts-entertainment/2023/04/04/nsync-lfo-nostalgia-boy-band-concert/
"The joy and pain of a ’90s boy band concert at a mall in 2023"
By Emily Yahr April 4, 2023 at 12:54 p.m. EDT
Post a Comment