Reformation posts "coming soon" signage at Bethesda Row (Photos)

Reformation has posted "coming soon" signage at its future Bethesda Row storefront, and it has answered a few of the initial questions people may have had following the fashion brand's announcement it was opening a Bethesda store. First, where will it be? The store is indeed taking over the just-vacated Peloton space at 4823 Bethesda Avenue, next to Warby Parker. Second, when will it open? Summer 2023, according to the sign.

Those who may be interested in working at Reformation will also find a QR code to scan for application purposes. The sign mentions that employees will enjoy a discount on store merchandise. EDITED has noted that the label's sustainability branding has found a niche audience that is willing to pay slightly higher prices for Reformation's environmentally-friendly clothing. So that discount may come in handy.