Two more fashion brands are coming to Bethesda Row this year. Veronica Beard and Reformation have both signed leases at the development, property owner Federal Realty announced in a press release yesterday. The release also officially announced the opening of Anine Bing.
Veronica Beard reconfigures traditional styles for "today's multifaceted, multitasking woman." The company was founded in 2009 by fashion designer and entrepreneur Veronica Swanson Beard and her sister-in-law Veronica Miele Beard. Like Tucker Carlson, Swanson Beard is related to the Swansons of TV dinner fame.
Reformation's niche is claiming to be the most environmentally-sustainable fashion label. The company promises it will be "climate positive" by 2025. It coincidentally was also founded in 2009 like Veronica Beard, but in Los Angeles, not New York.
“2023 is beginning with exciting additions to our sophisticated retail scene,” Federal Realty Senior Director of Leasing Vanessa Mendoza said in a statement Monday. “We welcome ANINE BING, and with Reformation and Veronica Beard coming soon, it will be a fashionable year in the neighborhood.”
Veronica Beard will be located at 4840 Bethesda Avenue. The location of Reformation has not been announced.
Photo courtesy Veronica Beard
3 comments:
Goodbye DryBar....
I never could grasp what was the draw there.... didn't they just fluff up hair?
It was a fast , wonderful place to get hair done for over ten years. They fluffed it sure but it was a relaxing environment with efficient dryers so didn’t take so long like at a regular salon and knew how
To blow dry hair. It is an art to do
It well!
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