Wednesday, September 25, 2013

IS NEW EQUINOX BILLBOARD LESS CONTROVERSIAL THAN THE OLD ONE? (PHOTOS)

Equinox gym at Bethesda Row has finally posted a new billboard on its Woodmont Avenue facade, several months after a controversial one drew criticism from some Bethesda residents.

Do you find this one less "offensive?"

It features two athletic models, but, as we found during the brief dust-up over the last one, billboards completely unremarkable to some give offense to others.

Whatever the opinion, the last campaign had people talking about Equinox, which is the point of edgy advertising.

By the way, Equinox is charging $0 for their initiation fee at the moment, so it might be the time to sign up if you were considering it.

1 comment:

Anonymous said...

Nothing wront with this billboard,previous one with woman on pool table was offensive