Banners tout The Wilson office tower at 7272 Wisconsin Avenue

Carr Properties has officially branded its forthcoming office tower at 7272 Wisconsin as "The Wilson," inspired by the historic Wilson Store (a.k.a. Community Paint and Hardware) that once stood on the site. Rumor has it that the sister residential tower at the development will be called, "The Elm," in an obvious nod to Elm Street, which runs alongside the property.

The developer has now posted banners marketing The Wilson around the very active construction site. A website is listed, however, it is not yet online as of this writing.