Monday, May 16, 2016
Phenix Salon is the hair salon opening at 4500 East-West Hwy. in Bethesda
mystery haircare tenant at 4500 East-West Highway. The chain, which has been featured on the television program Undercover Boss, offers fully-enclosed suites to stylists who partner with them.
Founded by Gina Rivera, whose family has 85 years experience in the industry, Phenix is named after her son. Like many salons, they also sell products, which you can get a preview of on their website.
Developer Carr Properties has managed to reorient the gleaming Class A office building after a rocky start. The moribund Montgomery County private sector economy and anti-business climate scared away Intelsat, which ultimately chose Tysons for its new headquarters, among other major anchors.
Montgomery County has not attracted a major corporate headquarters in nearly two decades. In contrast, not far from Intelsat's Tysons Tower, Capital One is building the tallest building in the DC area as its new headquarters - complete with a Wegmans grocery store. Montgomery County has major, major trouble attracting Wegmans to retail sites, much less to office sites! Needless to say, MoCo's political cartel has an abysmal economic development record, outside of its hefty federal government sector-subsidy and successful biotech corridor.
Much like the revamped office tower at 7550 Wisconsin Avenue, Carr lowered expectations to lower-profile office tenants, and has been able to get a number on board. They've had challenges on the retail front as well, after nixing a planned return by McDonald's, which had been the original tenant of the land at 4500 East-West. Carr repurchased the McDonald's space, and is now planning a high-end restaurant for it, according to The Washington Post.
Now Carr is turning its attention to the promising and ambitious 7272 Wisconsin Avenue project, which would redevelop the existing Apex Building into a new, multi-building mixed-use development atop the Purple Line and Metro Red Line.